Corporate Starts With Your Culture
Who We Are
We are a team of talent attraction and engagement specialists, culture shapers and brand builders. We help organizations to define, evolve and communicate the qualities that make them special.
Why and What We Do
We believe the key to effective talent attraction, engagement and performance lies in clear definition and communication of your organization’s cultural identity to promote a sense of shared purpose and belonging.
Managing Partners
Claudia Tattanelli
Founder & CEO of C-YourCulture
In addition to her role at C-YourCulture, Claudia serves as the Chairwoman of the Future Talent Council, where she works to shape the global conversation around talent development and future workforce trends. Formerly, she was the Chairwoman of Universum’s Strategic Board, where she spent over 25 years leading innovative employer branding and strategy projects. Her expertise has supported leadership teams at many of the world’s most renowned companies, including Accenture, Apple, BCG, Campari, Citibank, Coca-Cola, Emirates, Exxon, EY, Facebook, FedEx, Goldman Sachs, Google, H&M, IBM, JP Morgan, Lamborghini, L’Oreal, Mondelez, P&G, SAP, Siemens, Takeda, Unilever, United Nations, Versace, and YSL.
Claudia is a sought-after keynote speaker, frequently presenting at conferences and events worldwide. Her insights have been featured in prominent newspapers and journals such as Businessweek, CNN, The New York Times, Financial Times, Forbes, Fortune, Washington Post, Il Sole 24 Ore, Corriere Della Sera, and The Economist. She has also appeared as a guest expert on media outlets including Bloomberg, Fox News, and CNBC’s Morning Call, among others.
Claudia is a sought-after keynote speaker, frequently presenting at conferences and events worldwide. Her insights have been featured in prominent newspapers and journals such as Businessweek, CNN, The New York Times, Financial Times, Forbes, Fortune, Washington Post, Il Sole 24 Ore, Corriere Della Sera, and The Economist. She has also appeared as a guest expert on media outlets including Bloomberg, Fox News, and CNBC’s Morning Call, among others.
Richard Mosley
Managing Partner of C-YourCulture
Richard has over 25 years experience in brand management and HR consulting at WPP, Radancy and Universum (working with Claudia).
Richard has led employer brand and value proposition projects for many leading international companies including BP, Coca-Cola, GSK, Gucci, H&M, McKinsey, PepsiCo, SAP, UBS, Unilever, Vacheron Constantin and Zegna. This has included employer brand strategies for both the EU and UN. He has particularly strong recent experience in the Middle East, major projects for DP World, du Telecom, FAB, Majid Al Futtaim and Masdar in the UAE and SITE in Saudi Arabia.
Richard wrote the first book to be published on the subject: ‘The Employer Brand’ (2005), followed by ‘Employer Brand Management’ (2014), and ‘Employer Branding for Dummies’ (2017) and is currently working on his next book which also aims to tackle how AI looks set to transform employer branding and culture change.
His work appears regularly in leading business newspapers and journals including Harvard Business Review, Wall Street Journal, Financial Times and Times of India.
Richard has led employer brand and value proposition projects for many leading international companies including BP, Coca-Cola, GSK, Gucci, H&M, McKinsey, PepsiCo, SAP, UBS, Unilever, Vacheron Constantin and Zegna. This has included employer brand strategies for both the EU and UN. He has particularly strong recent experience in the Middle East, major projects for DP World, du Telecom, FAB, Majid Al Futtaim and Masdar in the UAE and SITE in Saudi Arabia.
Richard wrote the first book to be published on the subject: ‘The Employer Brand’ (2005), followed by ‘Employer Brand Management’ (2014), and ‘Employer Branding for Dummies’ (2017) and is currently working on his next book which also aims to tackle how AI looks set to transform employer branding and culture change.
His work appears regularly in leading business newspapers and journals including Harvard Business Review, Wall Street Journal, Financial Times and Times of India.
CYC's Integrated Brand
CORPORATE BRAND IDENTITY
How we express our distinctive identity
CULTURE VALUES BEHAVIORS
How we work together to succeed
PEOPLE & CULTURE STRATEGY
How we inspire performance & belonging
EMPLOYEE VALUE PROPOSITION
How we define what makes us special
EXTERNAL TALENT ATTRACTION
How we attract the talent we need to succeed
EMPLOYEE EXPERIENCE DESIGN
How we deliver a consistently positive people experience
CLEAR ALIGNMENT BETWEEN
GOALS, VALUES, BRAND PROMISES
AND EXPERIENCE.
AUTHENTIC EMPLOYER BRAND
DIFFERENTIATION AND ATTRACTION.
STRONG SENSE OF SHARED CULTURAL
IDENTITY AND BELONGING.
HIGH ENGAGEMENT, RETENTION
AND PERFORMANCE.
We support organizations in defining, activating and embedding the key components of their cultural identity - purpose, mission, vision, values, employee value propositions and experiential ‘moments of truth’ - across every step in the candidate and employee lifecycle.
OUR SERVICES
WHERE WE ARE
