Who We Are
We are a team of talent attraction and engagement specialists, culture shapers and brand builders. We help organizations to define, evolve and communicate the qualities that make them special.
why we do what we do
We believe the key to effective talent attraction, engagement and performance lies in clear definition and communication of your organization’s cultural identity to promote a sense of shared purpose and belonging.
We are a team of talent attraction and engagement specialists, culture shapers and brand builders. We help organizations to define, evolve and communicate the qualities that make them special.
We believe the key to effective talent attraction, engagement and performance lies in clear definition and communication of your organization’s cultural identity to promote a sense of shared purpose and belonging.
CYC's Integrated Brand
Cultural Model
CYC's Integrated Brand Cultural Model
THE EMPLOYEE EXPERIENCE
We support organizations in defining, activating and embedding the key components of their cultural identity - purpose, mission, vision, values, employee value propositions and experiential ‘moments of truth’ - across every step in the candidate and employee lifecycle.
Claudia is a sought-after keynote speaker, frequently presenting at conferences and events worldwide. Her insights have been featured in prominent newspapers and journals such as Businessweek, CNN, The New York Times, Financial Times, Forbes, Fortune, Washington Post, Il Sole 24 Ore, Corriere Della Sera, and The Economist. She has also appeared as a guest expert on media outlets including Bloomberg, Fox News, and CNBC’s Morning Call, among others.
Richard has led employer brand and value proposition projects for many leading international companies including BP, Coca-Cola, GSK, Gucci, H&M, McKinsey, PepsiCo, SAP, UBS, Unilever, Vacheron Constantin and Zegna. This has included employer brand strategies for both the EU and UN. He has particularly strong recent experience in the Middle East, major projects for DP World, du Telecom, FAB, Majid Al Futtaim and Masdar in the UAE and SITE in Saudi Arabia.
Richard wrote the first book to be published on the subject: ‘The Employer Brand’ (2005), followed by ‘Employer Brand Management’ (2014), and ‘Employer Branding for Dummies’ (2017) and is currently working on his next book which also aims to tackle how AI looks set to transform employer branding and culture change.
His work appears regularly in leading business newspapers and journals including Harvard Business Review, Wall Street Journal, Financial Times and Times of India.
- New York
- London
- Florence
- Dubai
- Shanghai
info@c-yourculture.com
